Either of these, if used on their own, will enhance your tracking capabilities. In this section we’re going to look at two more advanced analytics tools that empower you to make better, data-driven decisions for your store. A one percent improvement in conversion rate could equate to thousands of dollars in new sales. If you’re ready for more advanced analysis, keep reading! For growing storesĪs your store grows, keep an even closer eye on analytics. Go here to discover more about the basics of Google Analytics. This is just a fraction of what you can learn. And in this case, Facebook is actually the main source of revenue from social media traffic. Based on traffic numbers alone, you might think you need to spend more on YouTube advertising, even though it’s not generating any actual sales - the revenue data is key. In this case, YouTube generates the most traffic, but none of the sales. You can find the revenue attributed to each platform on the far right. If you select Social, you’ll find a list of the specific platforms that generated traffic to your site (Facebook, Twitter, Pinterest, and more) and the same information for each: traffic volume, page views, bounce rate, etc. Even more importantly, on the far right, you can see the revenue that’s attributed to each source.īy clicking on a category in the left column (outlined in red), you can access more information. You can see the volume of traffic from a variety of broad (social media, organic, referral traffic, etc.) sources along with the bounce rate and number of pages viewed for each. It can be found by navigating to Acquisition → Overview. The report above is a great example of the powerful information you can discover with Google Analytics. Note: Click any image in this post to get a closer look. With a little investigation, you can identify major trends and adjust your store to better suit the needs of your customers. WooCommerce offers a free Google Analytics extension that makes it simple to use core Google Analytics features. The sooner you start collecting data, the more information you’ll have to analyze when the time is right. If you’re just startingĮven if you don’t understand what all of the numbers mean, begin tracking right away. View our GDPR resources to learn more, but keep in mind that your business may be subject to other rules. The General Data Protection Regulation, for example, applies to any company with traffic from countries in the European Union, even if you’re based somewhere else. Then, for advanced users, we’ll explore two new aspects that take things a step further: UTM tracking and Google Analytics Pro.īefore you begin, keep in mind that audience tracking should always be done ethically and in accordance with any government or industry regulations that may apply to your business. In this article, we’ll look at how to collect and interpret basic reports if you’re just getting started. After you install a basic tag on your site, it provides powerful information on which products are the most popular, where your revenue comes from, how many people make recurring purchases, and more. And for even more insight, there’s Google Analytics. Your WooCommerce dashboard offers enhanced sales data. Jetpack site stats, for example, provides quick answers to your most popular questions and lets you compare essential site metrics over time. There are a number of places you can find site stats, and each serve their own role. Many store owners don’t use the data available to them, but spending even a moderate amount of time understanding your metrics leads to faster revenue growth. It tells how customers are responding to your marketing campaigns so you know what’s working and what to improve to increase sales.
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